Bespoke Mentors

Cherine Cheong

Cherine Cheong is a driven real estate professional, investor, and certified Asset Progression Strategist who transitioned into the property industry after building a successful career as a high-performing professional. Motivated by her desire to achieve greater flexibility in managing both her family commitments and business aspirations, she pursued her passion in real estate with a strong focus on long-term growth and financial progression.

​

Since joining the Jasmine Chan Division, Cherine has consistently demonstrated strong performance, discipline, and dedication in her real estate journey. Her ability to combine strategic thinking with genuine client care has enabled her to build trust with homeowners and investors alike. She is known for taking a thoughtful and structured approach when advising clients, ensuring that every recommendation aligns with their financial goals and future plans.

​

As a certified Asset Progression Strategist, Cherine specialises in helping clients understand how to optimise their property decisions through careful portfolio planning and wealth-building strategies. Her expertise goes beyond transactions — she focuses on creating sustainable pathways for property growth, upgrading opportunities, and long-term investment positioning.

What sets Cherine apart is her real-life experience as an investor realtor. Through strategic planning and decisive execution, she successfully grew her own property portfolio from a single HDB flat to owning three private condominiums within just a few short years. Her personal journey gives her valuable first-hand insight into the challenges, opportunities, and decision-making processes involved in property investment and asset progression.

​

Clients often appreciate her practical perspective, transparency, and ability to simplify complex property concepts into actionable strategies. Whether advising first-time buyers, upgraders, or investors, Cherine is passionate about empowering individuals to make confident and informed decisions that support both lifestyle and financial growth.

With her strong combination of personal investment experience, strategic planning skills, and client-first mindset, Cherine continues to inspire and guide clients who are looking to build and maximise their property portfolios in Singapore’s evolving real estate market.