I was browsing iplay9sg earlier and noticed a mix of games as soon as the page loaded. A little further down there were some bonus offers, so I was not really sure what people usually check first. I only spent a few minutes looking around because there seemed to be quite a few things on the page. Some visitors probably go straight to the games, while others may compare different offers first. I have never really had a routine for sites like this. What do you normally look at before exploring any further?
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I usually do not rush into anything. First I check what kinds of games are available, and then I take a quick look at the promotions. If the information is easy to find, the rest of the site is usually simple to explore as well. I had a similar impression while looking through iPLAY9 because everything important seemed easy to spot. A clear layout always makes browsing less confusing. That is normally enough for me at the beginning.